Best Practices Lisa A. Massena, CFA Best Practices Lisa A. Massena, CFA

May I Offer You a Precommitment?

Defaults and Anchors are powerful because they operate on three behavioral principles. They make choices easy. They provide an implicit endorsement. And they endow users with a status quo that they have to actively choose to change. How can you use defaults and anchors to give your users a big nudge toward better outcomes? With Perry Wright of Duke University.

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